From a search for something better
Moving to Zug, Switzerland after growing up around the islands of East Africa, Omuok found her constant skin challenge was dried skin. And like so many of us, she spent years trying nearly everything.
The high-end stuff always overpromises to us and undersells on the efficacious ingredients—while more honest, natural products are ideal in theory, but lackluster in results.
A daring thought later…followed by studies in Skin Anatomy before deep diving into ingredients as she completed a Diploma as a Natural Skincare formulator…Omuok started, knowing she could make something better.
To crafting skincare for real people
Developing skincare for real people’s skin profiles—from Omuok’s melanin skin type to her family and friends’ fair-to-melanin skin types—MUUOK was born to finally soothe, even, and moisturize all types of skin.
Instead of using familiar ingredients that often irritate the skin, we use effective substitutes that feel better on (e.g. Bakuchiol instead of Retinol).
But it’s never just about performance. Drawing inspiration from the islands of Lamu, Malindi, and the coasts of Ethiopia—and sourcing oils and extracts from all over the world—MUUOK brings the beautiful to your daily skincare.